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Over 1 Million Items Sold, all Hand inspected

Celebrating 25 Years of Success

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Aquamarine - March Birthstone

March Birthstone

Effy Jewelry Collection

Effy Collection

Jewelry cut by ben kho

CUT BY BEN KHO

Lali Jewels Collection - Gem Shopping Network

Lali Jewels

Gem Bleu Tanzanite Collection

Gem Bleu Tanzanite

Cirari Couture Jewelry Collection

CIRARI COUTURE

Hoop Earring Collection

Hoop Earrings

Gemstone Stud Earrings

Gemstone Stud Earrings

Montana Sapphire Jewelry Collection

Montana Sapphire – Land of Mine

Gifts Under $500

Gifts Under $500

Lights, camera, elegance!

In celebration of this year’s Oscars, tune in to see our exclusive one-hour, Red Carpet Segments, where we unveil dazzling diamonds and exquisite gemstones fit for Hollywood royalty.

Mark your calendar, and get ready for elegance and affordable luxury!

  • Thursday, March 7th: 7pm
  • Friday, March 8th: 2pm and 7pm
  • Saturday, March 9th: 2pm and 7pm
  • All times Eastern
Watch Now

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Birthday Jewelry Gifts

Birthday

Anniversary Jewelry Gifts

Anniversary

Push Jewelry Present

Push Presents

Just Because Jewelry

Just Because

Gifts for Her

Gifts for Her

Gifts for Him

Gifts for Him

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The Authority on Colored Gemstone Fine Jewelry

Unparalleled Customer Satisfaction

Over 130,000 satisfied customers.

Fine Jewelry of the Highest Quality

Nearly 1 million items sold, all hand inspected.

Secure Shipping and Returns

Secure shipping and insurance with a 30-day return policy.

Celebrating 25 Years of Success

A 25 year legacy of exquisite gemstones and stunning jewelry.