Secure Shipping & 30-day Returns

Over 130,000 Satisfied Customers

Over 1 Million Items Sold, all Hand inspected

Celebrating 25 Years of Success

Discover our favorites

Topaz and Tanzanite Jewelry - December Birthstone

December Birthstone

Effy Jewelry Collection

Effy Collection

Jewelry cut by ben kho


Lali Jewels Collection - Gem Shopping Network

Lali Jewels

Gem Bleu Tanzanite Collection

Gem Bleu Tanzanite

Cirari Couture Jewelry Collection


Hoop Earring Collection

Hoop Earrings

Gemstone Stud Earrings

Gemstone Stud Earrings

Montana Sapphire Jewelry Collection

Montana Sapphire – Land of Mine

Gifts Under $500

Gifts Under $500

Holiday Gift Guide

The Joy of Giving With The Thrill of Saving up to 60% Off

Embrace the spirit of giving with our holiday gift collection and find the perfect presents to create cherished memories for years to come. Discover exquisite pieces, crafted in precious metals and the finest gemstones, for every taste and budget. And, at up to 60% off, you might even find a piece or two for yourself!

Gift Guide

Browse by occasion

Birthday Jewelry Gifts


Anniversary Jewelry Gifts


Push Jewelry Present

Push Presents

Just Because Jewelry

Just Because

Gifts for Her

Gifts for Her

Gifts for Him

Gifts for Him

Featured products

The Authority on Colored Gemstone Fine Jewelry

Unparalleled Customer Satisfaction

Over 130,000 satisfied customers.

Fine Jewelry of the Highest Quality

Nearly 1 million items sold, all hand inspected.

Secure Shipping and Returns

Secure shipping and insurance with a 30-day return policy.

Celebrating 25 Years of Success

A 25 year legacy of exquisite gemstones and stunning jewelry.