Secure Shipping & 30-day Returns

Over 130,000 Satisfied Customers

Over 1 Million Items Sold, all Hand inspected

Celebrating 25 Years of Success

Discover our favorites

Citrine Jewelry - November Birthstone

November Birthstone

Gem Bleu Tanzanite Collection

Gem Bleu Tanzanite

Lali Jewels Collection - Gem Shopping Network

Lali Jewels

Gemstone Stud Earrings

Gemstone Stud Earrings

Effy Jewelry Collection

Effy Collection

Hoop Earring Collection

Hoop Earrings

Jewelry cut by ben kho


Cirari Couture Jewelry Collection


Montana Sapphire Jewelry Collection

Montana Sapphire – Land of Mine

Gifts Under $500

Gifts Under $500

Holiday Gift Guide

The Joy of Giving With The Thrill of Saving up to 60% Off

Embrace the spirit of giving with our holiday gift collection and find the perfect presents to create cherished memories for years to come. Discover exquisite pieces, crafted in precious metals and the finest gemstones, for every taste and budget. And, at up to 60% off, you might even find a piece or two for yourself!

Gift Guide

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Birthday Jewelry Gifts


Anniversary Jewelry Gifts


Push Jewelry Present

Push Presents

Just Because Jewelry

Just Because

Gifts for Her

Gifts for Her

Gifts for Him

Gifts for Him

Featured products

The Authority on Colored Gemstone Fine Jewelry

Unparalleled Customer Satisfaction

Over 130,000 satisfied customers.

Fine Jewelry of the Highest Quality

Nearly 1 million items sold, all hand inspected.

Secure Shipping and Returns

Secure shipping and insurance with a 30-day return policy.

Celebrating 25 Years of Success

A 25 year legacy of exquisite gemstones and stunning jewelry.