Our Quality Standards

Our standards at Gem Shopping Network are exceptional, and they begin with strict guidelines on what our vendors are allowed to bring and show on-air to our customers. They end with quality inspection of each piece before it leaves our building.

Our Director of Gemology, Mike Burnette, requires that our vendors accept in writing our quality standards before they bring merchandise into our building. This helps us to safeguard your customer satisfaction and assures that you will see some of the finest jewelry in the world on our broadcasts.

While other companies may receive 500 or more duplicate pieces of a single style and spot check a small percentage of them before sending them out, GSN does not work like that. We sell one-of-a-kind pieces, so every single piece is inspected in our Quality Control Department before leaving our building, assuring that what we ship is exactly what we sold on our live show.

“Our quality standards are an important part of who we are and they make us different from everybody else,” Burnette said.

Mike Burnette G.G. (GIA)  Director of Gemology Gem Shopping Network

Here are a few of the requirements that our vendors have to meet:

-We sell precious metals and will not accept gold filled or karat purity less than 14k because the value and quality of those metals are lower than our established quality standards.  The rare exception is 10k gold on Estate jewelry if that is its original metal.

-We have a strict lab report policy for many stones regarding country of origin and/or over a certain carat weight. This allows our customers an opportunity to own rare gemstone pieces with gemological reports from reputable labs.

- We do not sell gemstones with treatments that are not accepted by leading industry professional organizations such as the AGTA. Here are some examples of treatments we will not accept.

  • Lead glass filled gemstones to hide imperfections
  • Gemstones that have been dyed to enhance color (the only exception is chalcedony) 
  • Reconstituted stones or composite material such as is frequently used in turquoise
  • Corundum and sapphire that are diffusion treated
  • Synthetic or man-made gemstones (the only exception are rare estate pieces that might have synthetic stones “of the period” and are small accent stones only)
  • Diamonds that are clarity-enhanced
  • Gemstones that have been surface coated
  • All pearls must be of natural color, no dyed colors
  • We do not sell synthetic diamonds
  • No smoke or sugar treated opals
  • We do not sell gemstone triplets, and only sell doublets if both pieces are of natural materials.

Burnette, along with his team of Graduate Gemologists, earned their credentials at the Gemological Institute of America. This team of trained professionals ensures that every piece sold on air is checked before leaving our facility. We know our customers trust us and count on our experienced professionals to make sure what they buy is exactly what we said it was. To honor that trust, we check every piece of jewelry before it ships out.

“There’s not a piece that leaves here without being inspected,” Burnette said.

Occasionally we do allow designers who create jewelry in vermeil (gold over silver) or in rhodium plated silver to present those pieces. Native American pieces created in silver are also occasionally offered on our shows. When we allow exceptions we make sure the pieces are clearly stated to be silver with other metals.

For estate pieces, there are time periods, notably Victorian, where secondary stones were made of glass. This was the common practice due to the scarcity of sapphires and rubies. These vintage pieces are allowed on estate shows provided that the seller clearly states that a piece has secondary stones that are glass and that they are original to the vintage piece.

We honor the relationship we have built with our customers after more than 21 years of service. We will continue to educate our Graduate Gemologists and our hosts with the very latest information and best practices in the jewelry industry so that we can bring you the very finest, authentic jewelry and gemstones.

You’re invited to the most exquisite viewing experience on TV.
Discover one-of-a-kind gems and jewelry you won’t see anywhere else at Gem Shopping Network.


Do you have other questions about Gem Shopping Network? Visit our Frequently Asked Questions page.

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