Celebrating 27 Years of Success.

$2 Billion in Sales from Over 1 Million Items.

Nearly 2 Million Items Shown On-Air.

Trends by Gem Shopping

Introducing Trends by Gem Shopping, our new fine jewelry collection featuring modern, trendy, and minimalistic jewelry, perfect for stacking and layering. Designed for modern attitudes. Crafted with genuine gemstones and precious metals. Priced to love.


On Trend Gifts

Find the perfect gift for the trendsetter in your life. Choose beautiful pieces designed to elevate everyday looks in styles they are guaranteed to love.

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Layer it On

Stack them up! Layer on rings, bracelets or necklaces to create personalized jewelry stacks created by you and loved by them.

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World of Color

Colored gemstones are having a major moment. Brighten their holidays with a rainbow of colorful gemstone jewelry at prices that are hard to resist.

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Gifts for the Minimalist

Clean lines. Uncluttered designs. Simple elements. Minimalist jewelry is the perfect gift for those who believe that less truly is so much more.

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Gifts in Gold

The Authority on Colored Gemstone Fine Jewelry

Unparalleled Customer Satisfaction

Over 130,000 satisfied customers.

Fine Jewelry of the Highest Quality

Nearly 1 million items sold, all hand inspected.

Secure Shipping and Returns

Secure shipping and insurance with a 30 day return policy.

Celebrating 27 Years of Success

A 27 year legacy of exquisite gemstones and stunning jewelry.