You're invited...

After a few minutes of watching our shows, you will quickly realize that we are different. Our hosts combine entertainment and education while presenting rare gemstones and fine jewelry. Our shows are unscripted so you never know what the hosts will say or show next! And you can call in 24/7 and ask them to show anything you like on national TV in real time. WOW no one does that!


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Live steam

All these interactive features are available from one interface where you can view the livestream of the live broadcast and interact with it online.

 group chat

The interactive show offers a group chat feature where viewers can chat with each other in a moderated environment.

21 Years in Busines

Gem Shopping has been selling fine jewelry on TV for 21 years. Click here and visit the live broadcast streamed online!


There is NO PLACE you can see the breadth and variety of unique jewelry and gemstones you will see on our broadcasts.


You can call in and negotiate a price on any item you see. Make an offer, you never know the host might accept a price much lower than you would have expected!


Our fans watch us for so many reasons. The fine, designer jewelry, rare gemstones, estate pieces, are only part of our story.


We have been in business 21 years. Click here to learn more about our business

We are owned by Sun Capital Partners a global private equity firm.

Our business was founded by Graduate Gemologist Frank Circelli selling high end gemstones on TV.

We sell fine jewelry and loose gemstones on air (cable and direct TV) and online 7/24/365. The only day we are not live on air is Christmas Day.

We have about 150 employees. Our staff includes jewelry designers, gemstone cutters, GIA graduate gemologists as well as our knowledgable sales team, on air hosts and operations staff.

The majority of the jewelry we sell is solid gold with colored gemstones.
We do not sell manmade or synthetic materials unless they are vintage appropriate (antiques with some simulated stones which are noted in our descriptions).

We are unlike any jewelry store you have ever shopped with - we have a greater variety of merchandise, terrific values and we guarantee everything we sell is exactly what we say it is or you can return it for a 100% refund.

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