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New to Gem Shopping Network? Learn more about us.


  • We have been in business 20 years. Click here to learn more about our business.
  • We are owned by Sun Capital Partners a global private equity firm.
  • Our business was founded by Graduate Gemologist Frank Circelli selling high end gemstones on TV. 
  • We sell jewelry and loose gemstones on air (cable and direct TV) and online 7/24/365. The only day we are not live on air is Christmas Day.
  • We have about 150 employees. Our staff includes jewelry designers, gemstone cutters, graduate gemologists as well as sales representatives, on air hosts and operations staff.
  • The majority of the jewelry we sell is solid gold with colored gemstones.
  • We do not sell manmade or synthetic materials.
  • We are unlike any jewelry store you have ever shopped with - we have more variety of merchandise, great value and we guarantee everything we sell is exactly what we say it is or you can return it for a 100% refund. 

How does Gem Shopping Network work?

Gem Shopping sells more estate and close out jewelry than probably anyone else in the United States. We don’t buy jewelry like a normal jewelry store does. We deal with large estate liquidators, banks, and brokers who buy merchandise from estate auctions and stores that are closing. We buy in very large volume. These goods come in to GSN, are reviewed by gemologists and either accepted for sale or rejected.

Of the jewelry we decide to sell we may have individual items for a few days to several weeks. On the estate goods and on many of the newly manufactured pieces we have only one of each item.

We turn merchandise very fast and have millions of dollars of jewelry available every day. This is one of the reasons it is so much fun to watch our shows, our viewers see new jewelry every day. This is also why our customers have to purchase right when they see an item, because tomorrow it may not be available.

In addition to jewelry our hosts also present and sell gemstones. We do not sell synthetic or man-made materials so you can be assured that you will get the real thing when you buy from Gem Shopping Network.

Who are our hosts?

When you watch our shows the jewelry and gemstone presenters are our “on air hosts”. Our hosts come from a variety of backgrounds. Some of our hosts work full time at Gem Shopping and some visit the network only occasionally.  Most of our hosts have been in the jewelry industry for many years, and several are graduate gemologists. We also have some hosts who are gemstone miners  and even award winning gemstone cutters. Our viewers tell us they love to learn from our hosts as they discuss jewelry and gemological facts while they are presenting each piece. Learn more about our hosts here. 

Each of our hosts has his/her specialization and on air style. As a viewer you will find some you love more than others, and then you can follow their schedule just as you would a favorite TV show. Our schedule does change weekly and you can see the current schedule here on our website.

Our hosts plan out their own shows and they are free to show whatever merchandise they want to show – they pick from millions of dollars in inventory the items they think their viewers will like. It is a little like a kid in a candy store when they walk around the vault selecting the items they want to feature for their show that day.

Our on air hosts also have the ability to negotiate price for GSN, they are able to accept an offer or negotiate with viewers who call in.  When you see or hear a host offer a good price you need to go for it then or someone else will! 

How do I shop with Gem Shopping Network?

To shop from our live shows you should call in our toll free number 888-791-7787 (save us on speed dial) and a sales rep will register you by taking your name, phone number and address.  Once you are registered you can call in any show and make an offer or purchase any item.

For an online purchase you will need to register on our website. When you register online we will also register you for our live shows. 

Watch a video with our return policy fully described (click here). We have a 30 day return policy on everything we sell. If you want to return something you purchased simply call Customer Service in within 7 days of receiving the item and get an RMA number (Return Merchandise Number) and send the item back to us insured within 30 days including your RMA number so we can credit you properly.

Stay Connected

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And don't forget to sign up for emails so you receive announcement about special shows and special deals! You can sign up on our home page at the bottom of the page. You can also see links to all our social media locations in that same area.