Celebrating 27 Years of Success.

$2 Billion in Sales from Over 1 Million Items.

Nearly 2 Million Items Shown On-Air.

Meet Juliana

Juliana White's fascination with gemstones and jewelry began at a young age. Growing up in New Jersey, she combined her love for storytelling with her passion for fine jewelry while earning a degree in Communication Studies from the College of New Jersey.

After earning the title of Miss New Jersey USA, Juliana transitioned into broadcasting, where she gained experience as a morning news anchor. Her career took another exciting turn as she became a trusted representative appearing on major shopping networks, and now, Gems.

Her diverse experiences have refined Juliana’s unique ability to engage and connect with audiences, making each of her shows both informative and captivating. At Gems, she is passionate about helping customers discover one-of-a-kind, meaningful pieces that celebrate life's milestones. Whether sharing the intricate craftsmanship of a piece or delving into the fascinating lore behind gemstones, Juliana adds a personal touch to every broadcast.

Outside of her on-air role, Juliana enjoys spending quality time with her family and indulging in her love of fashion and beauty.

Favorite Quote

Always be a first-rate version of yourself, instead of a second-rate version of someone else.




JULIANA'S FAVORITE GEMSTONES

I love my daughter's birthstones and wear them in a lot of my personal jewelry because of the natural variety: Opal and tourmaline! I can't wait to share those pieces with her someday.

Opal and Tourmaline

Opal and Tourmaline