Over 130,000+ Satisfied Customers – with 4.8 Google rating. Customer satisfaction is at the center of everything we do during our 25 years in the jewelry industry and, how we plan to continue doing business for the next 25
Fine Jewelry of the Highest Quality
Over 1 million items sold, all hand inspected. Every item sold is quality controlled in our facility with each item inspected by our inhouse gemologist team. When it meets our high standards, we know it will exceed yours.
Secure Shipping and Returns
Secure, free shipping and insurance with a 30 day return policy, included on every online order.
Celebrating 25 Years of Success
Since 1997, we’ve pursued excellence in everything we do, putting our love for jewelry on display every day and working to offer unparalleled buying opportunities for jewelry collectors and luxury buyers. Our decades of achievement is the foundation that supports our bright future.
Rare and valuable, tanzanite is also found in only one place on the planet: the Merelani Hills of Tanzania, in the shadow of Mount Kilimanjaro. One of the world’s most beautiful blue gems, tanzanite is actually pleochroic, showing three different colors when viewed from different directions: purple, blue, and bronze. As you move, you’ll see the colors flash. Discovered in 1967 and named by Tiffany & Co in tribute to the beauty of Tanzania, tanzanite quickly became one of the world’s most popular gems. When you gaze into its mesmerizing depths, you’ll understand why. Tanzanite is a birthstone for December and the 24th anniversary gem.14K white gold is the most popular white precious jewelry metal. Its pale glow is the perfect setting for cool-toned gems. Since gold is naturally golden yellow in color, to make 14K white gold, 58.5% gold is alloyed with white metals, usually silver, zinc, palladium, or nickel. These metals also improve the hardness, durability, and affordability of white gold jewelry, since pure gold scratches fairly easily. To get that bright shine, most white gold jewelry is also plated with rhodium, a platinum group metal.Since 1979, Effy Hematian has been designing some of the world’s most distinctive jewelry. Every design begins with a vision which takes shape in a hand sketch. As a professionally trained engineer, Effy has a passion for exquisite workmanship that is evident in the exceptional quality of each piece of Effy jewelry. The quality is so remarkable, Effy stands behind it with a limited lifetime warranty. Wearing jewelry by Effy, it’s you that sparkles.
Unparalleled Customer Satisfaction
Fine Jewelry of the Highest Quality 
Secure Shipping and Returns
Celebrating 25 Years of Success 
