Over 130,000+ Satisfied Customers – with 4.8 Google rating. Customer satisfaction is at the center of everything we do during our 25 years in the jewelry industry and, how we plan to continue doing business for the next 25
Fine Jewelry of the Highest Quality
Over 1 million items sold, all hand inspected. Every item sold is quality controlled in our facility with each item inspected by our inhouse gemologist team. When it meets our high standards, we know it will exceed yours.
Secure Shipping and Returns
Secure, free shipping and insurance with a 30 day return policy, included on every online order.
Celebrating 25 Years of Success
Since 1997, we’ve pursued excellence in everything we do, putting our love for jewelry on display every day and working to offer unparalleled buying opportunities for jewelry collectors and luxury buyers. Our decades of achievement is the foundation that supports our bright future.
Tourmaline's name comes from the Sinhalese “tura mali,” which means "mixed gems". Available in a rainbow of colors and color combinations from pink to blue and every shade in between, tourmaline lives up to its name. Legend says tourmaline inspires artistic expression and enhances your intuition. Empress Dowager Tz'u Hsi, the last empress of China, loved pink tourmaline above all other gems, even sleeping on a carved pink tourmaline pillow. Tourmaline also has unusual electrical properties: it’s both pyroelectric and piezoelectric. That means tourmaline crystals acquire a polarized electrical charge when heated or compressed. Tourmaline is a birthstone for October and the gem of the eighth anniversary. Wear tourmaline to inspire your creative side and charge your imagination.14K white gold is the most popular white precious jewelry metal. Its pale glow is the perfect setting for cool-toned gems. Since gold is naturally golden yellow in color, to make 14K white gold, 58.5% gold is alloyed with white metals, usually silver, zinc, palladium, or nickel. These metals also improve the hardness, durability, and affordability of white gold jewelry, since pure gold scratches fairly easily. To get that bright shine, most white gold jewelry is also plated with rhodium, a platinum group metal.At Gem Bleu, beauty is written in stone. Every gorgeous design begins with the gem. Only the best rough crystals are selected to be cut for the Gem Bleu Collection. Then they are polished facet by facet by skilled gem cutters to dance with brilliance. Gem Bleu is one of the world’s top sources for quality gemstones, from tanzanite to other exotic gems. Now every color is Bleu.