Frank M. Circelli, Graduate Gemologist, would like to personally welcome you to Gem Shopping Network™. Mr. Circelli is known for his vast knowledge in the world of gemology and also, his lively, on-air antics. His genuine love and passion for colored gemstones spills over into our viewing audience and they get to enjoy, and often become addicted to, our one-of-a-kind show.

Frank, after launching the first, and original, colored gemstone show with another popular television shopping network, was bursting with ideas for a new exciting shopping channel based on the wonderful world of gemology. One thing he was certain of is that he wanted to have the network founded on three principles: Honesty, Integrity and Education.

After several trials with various products, personalities, and show themes, Frank finally established a perfect blend of relationships with top notch jewelry manufacturers, gemstone cutters, and hosts to become the one true source of fine, exquisite jewelry and collectibles on television.

One thing that Frank takes a lot of pride in is the fact that we are gemologists and jewelers who use television as our storefront; rather than a group of television professionals who choose to sell gemstones and jewelry... - there is a difference!